Daehee & Co.

Daehee Park

Written by Daehee Park who lives and works in Phoenix, Arizona building useful things. Get in touch via Twitter.

Steinhoff Timeline - How the Scandal Has Unfolded

06 December, 2017

The global markets have been rocked as Steinhoff International Holdings NV sees shares plunge on official investigations into “accounting…

Casper Mattress Wiretapping

02 December, 2017

In an ironic twist, what was once a stodgy traditional industry now holds the spotlight for shaping the future of digital advertising and…

Tuft & Needle Mint Mattress - Beyond the 80/20 Principle

25 November, 2017

Update (Feb 16, 2018) : The Mint Mattress is official and now available on the Tuft & Needle website . The early limited release of the…

Tuft & Needle Frame

25 October, 2017

We launched our first piece of furniture, the Tuft & Needle Frame . This is heirloom-quality designer furniture, made with solid hardwood…

Mattress Shopping is Risky

01 July, 2017

This is a fun video advertisement that we produced in-house at Tuft & Needle. Our own team members Phil Iwinski and Dee Wallace star as the…

Tuft & Needle - Why We Founded A Mattress Company

06 April, 2017

I quit my job at a software startup in Silicon Valley to dive head-first into the mattress business. What began as simply solving a problem…

Bogle's Rabbit

06 June, 2016

John Bogle, founder of Vanguard, reflects on living a meaningful life by sharing this parable of the retired greyhound: I said to the dog…

The Prisoner's Dilemma of Surveillance Marketing

29 May, 2016

Privacy is heating up into a highly controversial topic and gaining critical mass in the media . These next few years will define and set…

Bedding Conference 2016

18 May, 2016

The mattress industry is sloshing around with the anxious sweat of fear. The uncertainty is focused on the continuing surge of ecommerce…

Rise and Fall of Startups

26 April, 2016

Anchored in their humble beginnings, it’s interesting to observe how startups gain traction, celebrate their successes at the peak, and then…

Burn the Boats

14 April, 2016

Better to try it and crash and burn if it fails, rather than submit to the status quo because comfort lies in safe mode. “Burning the boats…

Staying Grounded

13 March, 2016

When you get so wrapped up in your work, you lose touch with reality. The problems and decisions can seem so important that nothing else…

Tuft & Needle San Francisco Store

15 January, 2016

Today we opened the doors to our first Tuft & Needle Store. It’s located in the Design District within SoMa at 637 King Street—close to Room…

We Bought TN.com

05 September, 2015

We are now the proud owner of the 2-letter domain name TN.com ! I won’t share how much we paid for this domain name, but it was certainly a…

How to Corrupt Your Passions

05 September, 2015

The counter-intuitive advice going around lately says don’t pursue your passion . The reason being that trying to make money from what you…

Memento Mori

21 August, 2015

From a conversation with a mentor yesterday: Savor the moment you live in now. It’s healthy to visualize and plan for the future, but don’t…

How Tuft & Needle Mattresses Are Made

17 August, 2015

We filmed this highlight video to show how the Tuft & Needle Mattress is made in our factory. From what we can tell this is the first video…

Unboxing a Tuft & Needle Mattress

18 June, 2015

Yes, the mattress comes in a small box… Here’s how easy it is to unbox and set up a Tuft & Needle:

Learn The Truth About Mattresses

15 June, 2015

We made this mini docu-style video ad to expose the dark underbelly of the traditional mattress industry. When JT and I started Tuft…

Front Page of Hacker News

15 December, 2013

JT and I shared our lessons learned on how we bootstrapped to the #1 rated mattress on Amazon.com , and it’s now featured as a top link on…