Daehee Park

Thoughts, stories and ideas.

Latest Articles

Rise and Fall of Startups

This post is probably going to be irrelevant to most entrepreneurs. You're lucky to get to the point where this advice is even relevant and valuable – and when you get there many of you will probably be too drunk off…

The Truth About Mattresses

We made this docu-style video ad to expose the dark underbelly of the traditional mattress industry.As outsiders coming into the mattress industry when starting Tuft & Needle, we were shocked to learn about the high markups and gimmicks that…

Front Page of Hacker News

In retrospect of our first full year in business with Tut & Needle, we shared our lessons learned on how we bootstrapped to the #1 rated mattress on Amazon.com. It's now featured as the top story on Hacker News.…