Daehee & Co.

Tuft & Needle Mint Mattress - Beyond the 80/20 Principle

November 25, 2017

Update (Feb 16, 2018): The Mint Mattress is official and now available on the Tuft & Needle website.

The early limited release of the Mint Mattress pretty much flew off the shelves on Black Friday / Cyber Monday weekend. As a company, we severely underestimated the demand for a more premium mattress, assuming most of our customers were pragmatists like ourselves. Tuft & Needle was founded on the thesis that all you really need is the “80/20” — why pay more for the 20% of product features where the incremental benefits are smaller compared to the cost?

Our customers proved us wrong in this case. Or rather, more precisely, Tuft & Needle has grown as a brand to a point where we’ve tapped into customer segments able and willing to spend more. We ended up selling well over 6,500 Mint Mattresses that holiday weekend, and there’s been strong residual demand from customers since. So we decided to expedite production and take the Mint to market sooner than we first planned.

If you’re willing to spend more money to get more features beyond the practical ($895 versus $575 for a queen), you should try the Mint Mattress. It’s very comfortable and still an awesome value at its price.

Blackout: Black Friday 2017 Launch

This Black Friday / Cyber Monday, we’re trying something new. We designed a brand new mattress called the Mint. As part of this limited pre-release promotion, you can access it for an exclusive discounted price for these next three days only. A queen-size is $675.

mint mattress top

mint mattress macro

The Mint Mattress is everything that makes the original Tuft & Needle Mattress great, with exciting new features.

We 80/20’d our original mattress to the highest-rated and best-selling mattress on Amazon. But we understand some customers want more.

Mint Mattress vs T&N Mattress

Here’s how the Mint Mattress compares side-by-side with the original Tuft & Needle Mattress:

mint mattress compare

We think you’ll love the Mint Mattress. It’s only available until midnight on Cyber Monday, so get the deal now before it’s too late.

Daehee Park

Written by Daehee Park who lives and works in Phoenix, Arizona building useful things. Get in touch via Twitter.