Tuft & Needle - How We Built This

We made a video to share why we started Tuft & Needle, and how we got to where we are today.

The video begins with JT and I sharing a peek into our new HQ office at the historic O.S. Stapley building in Downtown Phoenix. It then traces from our previous employment in Silicon Valley to starting Tuft & Needle in my living room, complete with our partnership with the world’s leading foam scientist to develop the most-loved mattress in the industry.

I had a lot of fun filming this, with the creative direction of our friends at GrandArmy. What goes into producing even a short video like this is much more involved than I was expecting. I hope you enjoy!