June 15, 2015
We made this mini docu-style video ad to expose the dark underbelly of the traditional mattress industry.
When JT and I started Tuft & Needle, as outsiders coming into the industry, we were astounded to learn about the high markups and gimmicks that were playing out behind the scenes.
Opening with a shocking scene of a chainsaw cutting open a mattress, we share these lessons learned in the lighthearted brand voice of Tuft & Needle.
Watch this video to see why buying a mattress is a lot like ordering a taco: