Hi, my name is Daehee (pronounced “day-hee”).
I’m the co-founder of Tuft & Needle (TN.com), the highest-rated mattress on the internet and the controversial industry disruptor that popularized “bed-in-a-box.” Starting with just $6,000, we bootstrapped Tuft & Needle to over $100 million in sales without taking on any investor funding. Headquartered in Downtown Phoenix, Tuft & Needle was named Entrepreneur Magazine’s “Best Company Culture” in the Large Company (100+ employees) category.
I’m also an advisor to Populum, the leading online CBD brand. Populum’s premium hemp oil is the purest available extract on the market and exclusively sourced from farms in Colorado. Every batch is lab-tested for full spectrum quality and guaranteed by the industry’s first truly risk-free trial.
I’m Korean-American, and Pennsylvania-bred in the Pocono Mountains. My degree is in cyber security from Penn State University. I headed west to sunnier skies after I completed my undergraduate degree. Now I am fortunate to live where many call the desert utopia of Phoenix, Arizona with my wife, two children and pet corgi.
This is my personal website where I share my thoughts on marketing, entrepreneurship and good living.
Follow me on twitter @daehee.
Each and every thought on this website is my own. These opinions are in no way affiliated with Tuft & Needle or any other company that I have any involvement in.