About Daehee Park

Hello, I’m Daehee (pronounced “day-hee”) Park. I’m a Korean-American
entrepreneur living in Phoenix, Arizona. I’ve been making money online since 2001, and here is where I organize my thoughts on business, marketing, and technology.

In 2012, I co-founded Tuft & Needle (TN.com) to build the mattress company that was missing. The mattress shopping experience had been so comically terrible, that we figured we could build the “anti” mattress company, and through that blow customers’ minds. The bar was admittedly pretty low. Here’s a video we made summarizing why and how we started Tuft & Needle:

The stale and complacent mattress industry, which had been sleeping on over $16 billion of annual sales with beautifully fat margins, was completely ripe for disruption. The situation was almost too good to be true, and that interplay of insider intoxication and outsider skepticism created a wide open opportunity for a new entrant like us. Starting with just $6,000 of personal savings, we bootstrapped Tuft & Needle to over $170 million in annual revenue by 2017.

I earned my bachelor’s degree in cybersecurity from Penn State University with a focus on operations security and digital privacy.

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