Creative use of the Facebook Carousel ad format. It’s not only the photo running across borders, but also a polarizing media personality—Eddie Huang—with a surprising visual: A sexy but not sexy photo of an internet troll.
These article-esque Facebook ads blend in nicely with other article content that is natively shared on Facebook. Also by leading with a quote from a known publication (in this case, Nylon) it lends authoritative credibility to a little known startup making an expensive investment to prospect for customers.
And to wrap it up, an example of what not to do. Quote a source that is absolute shit with no credibility whatsoever, even in the eyes of the common consumer:
Assume consumers will watch video ads on mute, especially on Facebook mobile app, as they scroll down through the feed. Facebook is now selectively and automatically adding captions to advertiser videos. Their monetization team claims that adding captions increases view time by 12 percent, which is likely understated since most advertiser video assets are poorly executed.
Capture and engage attention in the first three seconds by frontloading compelling script.
According to Facebook, 65% of the people that watch the first three seconds of a video end up watching at least 10 seconds of it.
Facebook video ads shouldn’t be an afterthought distribution. Plan and produce them with the context of the news feed, and especially how the user is consuming and perceiving, in mind.
We don’t want captions of existing videos that were designed for a longer view duration environment or a sound-on environment to be moved over to mobile feeds